The mission of የቡና ፍሬ yebuna firē is to consumers to believe that even when life is difficult, if they just sit back, breathe, and think a little, they can handle anything. We'll become exhausted, but we'll take a break and begin again.

When launching a coffee, the company allows coffee lovers and enthusiasts to feel the essence of a pleasant life. Many people believe that coffee just keeps us awake, but it also pushes us to get things done and be productive. Yebuna Fire envisions a workplace where employees are upbeat, motivated, and eager to work hard without feeling pressured.